SEO in 2025: Dead, Evolving, or Just Misunderstood?
The answer is simple: No, SEO is not dead. But the way we think about it needs a radical shift.
Search Engine Optimisation, as we’ve traditionally understood it, is no longer just about ranking on Google. The way users interact with content is evolving rapidly—voice search, AI-driven recommendations, TikTok SEO, Reddit discussions, and even WhatsApp communities are shaping search behaviour. In 2025, we’re not just optimising for Search Engines anymore; we’re optimising for Search Everywhere.
