Music Content Marketing for Artists & Labels
Turn every release into a month of content, powered by your Traxsource catalogue. WEBKANDY’s music content marketing service takes your releases, chart positions and DJ support and turns them into a steady stream of promo that reaches DJs and house music fans where they actually are.
The problem
You’ve got the release. Traxsource has the chart position, the DJ support and the catalogue history. What most artists and labels don’t have is the time to turn any of that into content. So a track drops, there’s a burst of posts, and then the brand goes quiet for weeks until the next one.
How music content marketing works
| Step | What happens |
|---|---|
| Engine | An AI-powered content pipeline produces the volume independent labels could never afford the old way: posts, emails, copy and calendars, every month, on schedule. |
| Judgement | Nothing ships without a human who knows the scene. Twenty years in house music as a DJ, with label and agency clients, means the content never sounds like a robot wrote it. |
| Visibility | Consistent presence between releases, then full campaign muscle when a drop lands, so every release hits an audience that is still paying attention. |
Packages for artists and labels
| Tier | What’s included |
|---|---|
| Resident from £475/month | For artists and small labels who need to stop going dark. 8–12 social posts a month, a monthly email, a content calendar and on-brand templates. |
| Headliner from £975/month | For active labels and DJ agencies. 16–20 posts a month, per-release campaigns, a monthly SEO and AEO blog post, two emails a month and automated release flows. |
| Festival from £1,950/month | For established labels with a full roster. Full release campaign management, Meta paid social, website management and SEO, plus a monthly strategy call. |
AI gives the volume. A DJ with twenty years in the scene gives the judgement. Your releases stay visible.
Built for the house music scene
- Genre fluency. Content written by someone who knows the difference between soulful and tech house, and who DJs to the people you’re trying to reach.
- Release-led planning. Every campaign runs announce, teaser, release day and follow-up, built around your Traxsource catalogue.
- Proven with music brands. The same team has built for Onit Bookings, Paharas Musica Records, DancersHip and Nervous Records.
Want the strategy behind it? See my music marketing consultant services.
Music content marketing FAQs
Who is this music content marketing service for?
Independent house and electronic artists, record labels, DJ agencies and promoters who release regularly but don’t have the time or team to market every release properly.
Why build content around Traxsource?
Traxsource is where house music DJs buy records. Chart positions, DJ support and catalogue milestones there are proof that a record matters, which makes them some of the most credible content a label can share.
Is the content written by AI?
AI handles the volume, but nothing goes out without a human edit for taste, brand voice and genre accuracy. That combination is what keeps output high and quality consistent.
What happens between releases?
That’s where most music brands lose momentum, and where music content marketing earns its keep. Between drops, the calendar fills with catalogue highlights, DJ support, behind-the-scenes posts and email updates, so your audience is still engaged when the next record lands.
How much does it cost?
Packages start at £475 a month for Resident, £975 for Headliner and £1,950 for Festival, with a one-off setup fee. Final scope is set once we’ve looked at your release schedule.
Ready to stay loud between releases?
Stop going dark after every drop. Pick the package that fits your release schedule, or book a call to talk it through.