For labels · artists · agencies · promoters

Content marketing for independent music brands.

Most music brands go quiet between releases. WEBKANDY keeps you visible — release-ready content, every drop, across social, email and the web. Done-for-you marketing for record labels, artists, DJ agencies and promoters, built by someone who actually knows the difference between soulful and tech house.

WEBKANDY's Music Content Engine is an always-on content marketing service for independent music brands, combining an AI-powered content pipeline with 20 years of hands-on house-music experience. Packages start at £475/month.

The gap

You release a track. Then nothing — for weeks. Your audience forgets you exist until the next drop.

Trusted across the house & electronic music world

Defected Paharas Musica Nervous Records Traxsource Onit Bookings Hed Kandi Café Mambo
How it works

AI gives the volume. We give the judgement. You stay visible.

01
Engine

Always-on output

An AI-powered content pipeline produces the volume independent brands could never afford the old way — posts, emails, copy, calendars, every month, on schedule.

02
Judgement

A human who knows the scene

Twenty years in house music — DJ, label work, agency clients. Nothing ships without taste, brand voice and genre fluency on top. It never sounds like a robot wrote it.

03
Visibility

Never go dark

Consistent presence between releases, then full campaign muscle when a drop lands. Your audience stays warm, your releases hit a crowd that is still paying attention.

Packages

Three tiers. Pick the one that matches your release schedule.

Tier 01
Resident

For artists & small labels who just need to stop going dark.

From £475 / month
  • 8–12 social posts a month — graphics + captions, on-brand
  • 1 email / newsletter to your list each month
  • Monthly content calendar so you always know what is coming
  • On-brand templates set up once, reused every drop
Tier 03
Festival

For established labels & agencies with a full roster.

From £1,950 / month
  • Everything in Headliner, across multiple artists & releases
  • Full release campaign management, end to end
  • Paid social setup & management (Meta)
  • Ongoing website management + SEO / AEO
  • Monthly strategy call + performance reporting

Volumes above are starting points, not hard caps — final scope is set per brand once we have looked at your release schedule. A one-off setup fee (from £250) covers onboarding: brand-voice capture, template builds and flow setup. Minimum 3-month commitment, or pay annually and get two months free. Festival is priced per artist; paid ad spend billed separately.

Selected work

Brands we have built for.

Onit Bookings
Website · Brand · Ongoing

Onit Bookings

Full redesign and ongoing management of the digital presence for a boutique DJ agency — a modern, dark-editorial site that matches the calibre of the roster, plus artist pages built for bookings enquiries.

Web DesignDJ AgencySEO
Paharas Musica
Label content · Social · Campaigns

Paharas Musica Records

Content and label work for an independent house label — release promo, social assets and campaign content that sounds like it came from inside the label, taking release marketing off the founder's plate.

ContentSocialRelease Promo
DancersHip · AURA
Brand · Radio · Content series

DancersHip

A soulful and deep house mix series with the AURA radio show broadcasting from The Ship, Plymouth — end-to-end brand, artwork, voice-over scripting and a consistent content system across every episode.

BrandingRadioDesign
Nervous Records
Music industry · House heritage

Nervous Records

Work within the orbit of a legendary New York house institution — bringing two decades of soulful-house knowledge and network to content and promotion in a catalogue that defined the genre.

House MusicPromotionNetwork
In their words

What the scene says.

Steve just gets it. The content sounds like it came from inside the label, not from an agency guessing at what house music is. It has taken our release promo off my plate completely.

Paul
Paharas Musica Records

He rebuilt our whole digital presence and keeps it moving. Bookings enquiries are up and the site finally looks like the calibre of the DJs we represent.

Tim
Onit Bookings

From the mix series to the artwork to the radio show, everything is consistent and on point. Steve understands the culture because he lives it.

Craig
DancersHip

Why a music marketer beats a generic one.

A label does not want to explain the genre to its agency. The whole pitch is that I am already inside this world — running a mix series, doing label content, managing a DJ agency’s digital presence. The knowledge is not researched. It is lived.

Mix seriesDancersHip — soulful & deep house, with the AURA radio show from The Ship, Plymouth.
LabelContent & label work for Paharas Musica Records.
AgencyRedesigned and run the digital presence for Onit Bookings, a boutique DJ agency.
NetworkRooted in soulful house — Quantize / DJ Spen, Defected-adjacent circles, Nervous Records.
Craft20 years across SEO, email, paid, CRO & web. BSc Computer Science, Google-certified.
Questions

Music content marketing, answered.

What is a music content marketing service?
A music content marketing service produces and publishes ongoing content — social posts, email newsletters, release campaigns and blog articles — on behalf of a record label, artist, DJ agency or promoter. It keeps the brand visible to fans between releases, then runs coordinated campaigns when new music drops.
How much does content marketing for a music brand cost?
WEBKANDY's Music Content Engine starts at £475 per month for Resident (artists and small labels), £975 per month for Headliner (active labels and DJ agencies), and from £1,950 per month for Festival (established labels and agencies with a full roster). A one-off setup fee from £250 covers onboarding, with a minimum three-month commitment or two months free when paid annually.
Why hire a specialist music marketer instead of a general agency?
A specialist already understands the genre, the release cycle and the audience, so nothing needs explaining and the content sounds native to the scene. WEBKANDY is run by Steve Bell, a Plymouth-based marketer with 20 years in house music as a DJ, label content creator and DJ-agency digital manager — so brand voice and genre fluency come built in, not researched.
Does WEBKANDY use AI to create the content?
Yes. An AI-powered content pipeline produces the volume independent music brands could not otherwise afford, then human judgement, taste and genre knowledge are applied on top so the output stays on-brand and never sounds automated. AI provides the throughput; the marketer provides the quality control.
Who is the Music Content Engine for?
It is built for independent music brands — record labels, recording artists, DJ booking agencies and event promoters — particularly in house, soulful, deep and electronic music, who need consistent marketing but do not have an in-house team.

Let us keep your brand loud between releases.

A 20-minute call to look at your release schedule and work out which tier fits. No deck, no pressure — just whether this makes sense for you.

Book a call