Test Your SEO Score
Why a Free SEO Audit Can Enhance Your Digital Visibility
One of the biggest hurdles when it comes to optimising a business’s digital presence is figuring out where to start. The web is huge, ever-evolving, and full of opportunities — but also full of hurdles. If your site is failing to attract the attention of your target demographic, or worse, is invisible altogether, it can be hard to clearly see the path to improvement. That’s why a free SEO audit can present such an invaluable tool. A free SEO audit provides a clear, numbers-based starting point, which can act as a reference figure against which you’ll be able to track improvements — telling you exactly what shape your site is in when it comes to search engine rankings, and what adjustments can be made to bring you greater prominence.
Pinpointing Strengths and Weaknesses
One of the first things you can do to improve your ranking is to know where you’re currently positioned in the market. And that’s just what a free SEO audit can do: look for problems with the technicalities of your site, like its speed, mobile-friendliness, metadata, and more. Too often, entrepreneurs overlook the value of these technical elements in how search engines will rank your website.
Meanwhile, an audit can uncover critical problems that might be hurting your website. If you’re lacking internal links, massive menus or simply aren’t exploring relevant keywords, those are issues that can be highlighted as part of an SEO audit, as well as suggestions around how to make them better. This intentionality means you’re taking actions not because an agency told you to, but because so many others have found success using the same strategy. You can make improvements where you’re underperforming, while building on what’s working.
An Objective, Data-Driven Perspective
One of the biggest advantages of an SEO audit is that it’s objective; things are either that way or they aren’t. A common lament I hear from businesses is that their website ‘isn’t working’, without a clear understanding of why the site isn’t delivering the way it ought to, or what is being done to change that outcome. An SEO audit banishes the guesswork and delivers a hard-facts, black and white perspective.
Equipped with this information, you know exactly which parts of your site can positively influence your rankings – be it by optimising your keywords, making your site mobile-friendly, or generally improving the user experience. You don’t have to presume or rely on others’ opinions: the audit gives you a map to guide your efforts from there.
Benchmarking for Future Success
A free SEO audit also provides a point of comparison (or benchmark) to measure future enhancement. Once you perform your free audit, you can use its results to gauge enhancements over time. Whether you want to improve your organic search visibility, generate more traffic to your site, or increase conversions, the audit gives you a record of your starting point. And as you put the recommendations to work, you can track your progress against the baseline measurement – pivoting your strategy and staying on track as needed.
With consistent SEO audits, you can sustain a long-term mindset, ensuring that your site is always changing to keep up with search engine algorithm updates, user behaviour, and new technologies.
Free and Accessible
One of the main advantages of a free SEO audit is that you take no financial risk. A lot of businesses, particularly small businesses, are hesitant to spend on SEO services because they are not sure if they will see results. If you have a free SEO audit, you are able to gain really valuable tips at absolutely no cost. It’s great to dip your toes in to see if you can achieve value from SEO work before you commit to a full service. At least you will be able to better understand what works and what will be needed, without spending all your budgeted money.
Key Takeaways
If you’re not quite sure where to start with the search for improving online visibility, it’s a great place to start so you can understand where you stand currently, and come away with a detailed, objective analysis as well as a clear path forward. A free SEO audit is the safest and most accessible way to get going on improving your site. Once you’re ready to see where you stand with your SERP rankings, we’ve got you covered on that as well!