Tor Patrol
Tor Patrol is a licensed dog home boarding and day care business in Plympton, Plymouth, on the edge of Dartmoor. WEBKANDY built the brand from scratch: the logo, the website and the launch campaigns, plus managed hosting, local SEO, AI search optimisation and Meta advertising to bring in bookings from day one.
The brief
Dog owners are careful about who looks after their dog. They search locally, compare a handful of options and book with whoever feels most trustworthy. Tor Patrol needed to launch as a new business with no existing brand, website or search presence, and look established enough to win that trust straight away.
What we delivered for Tor Patrol
| Area | What we built |
|---|---|
| Logo and brand | A friendly paw-print logo mark and a bold black-and-yellow identity that works on the website, social media and printed materials. |
| Website | A fast, mobile-first site covering day care, home boarding, a typical day, photos, booking steps, FAQs and a blog, with WhatsApp and enquiry form routes on every page. See the Tor Patrol website. |
| Managed hosting | Hosting, SSL, domain setup and ongoing maintenance handled by WEBKANDY, so the business owners can focus on the dogs. |
| Local SEO | Pages, headings and local signals built around how Plymouth dog owners search, including “dog boarding Plympton” and “dog day care Plymouth”, plus a Google Business Profile set up as a service-area business. |
| AI search optimisation | Structured data, clear question-and-answer content and consistent business details so AI assistants and AI search results can understand and recommend the business. |
| Launch campaigns | Launch creative and Meta (Facebook and Instagram) ad campaigns targeting dog owners across Plympton and Plymouth to drive the first enquiries and meet-and-greet bookings. |
Why it matters for a dog boarding business
- Trust wins the booking. The site leads with the things owners check first: the council licence rating, a maximum of six dogs, two walks a day and daily photo updates.
- Local search is where customers start. Most owners search for boarding or day care near them, so the site and Google Business Profile are built to show up for Plympton and Plymouth searches.
- Fewer steps to a meet-and-greet. WhatsApp, an enquiry form and a clear three-step booking process make it easy to get in touch.
Visit the business at torpatrol.co.uk.
Tor Patrol FAQs
What is Tor Patrol?
Tor Patrol is a licensed dog home boarding and day care business in Plympton, Plymouth. Dogs stay in a family home rather than a kennel, with a maximum of six dogs at a time.
What did WEBKANDY do for Tor Patrol?
WEBKANDY designed the logo and brand identity, built the website, ran the launch campaigns, and provides managed hosting, local SEO, AI search optimisation and Meta advertising.
Can you market a local service business like dog boarding or day care?
Yes. Local service businesses live or die on local search, reviews and trust. The same approach works for groomers, trainers, dog walkers and other local businesses: a clear brand, a fast website built for local search, and targeted social campaigns.
Do you offer managed hosting for small business websites?
Yes. WEBKANDY hosts and maintains client websites, including SSL, domains and updates, so owners don’t have to deal with the technical side.
Launching a local business?
If you’re starting a new business and need a brand, a website and customers finding you from day one, start with a New Business Startup Audit and find out where to focus first.