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Lead Generation
Many businesses prioritise digital marketing efforts to generate more leads, which are potential customers interested in their products or services. Digital marketing channels such as social media advertising, content marketing, and search engine optimisation (SEO) are often employed to attract and capture leads.
Brand Awareness
Building and enhancing brand awareness is a common goal in digital marketing. Businesses aim to increase their visibility and recognition among their target audience through strategies like social media marketing, content creation, influencer collaborations, and online advertising.
Sales and Revenue
Ultimately, the end goal for many businesses is to increase sales and revenue. Digital marketing plays a crucial role in driving online and offline sales through various channels, including e-commerce websites, social media platforms, and email marketing campaigns.