How Mixcloud Charts Work: Cracking the Code
Have you ever wondered how DJs get to the top of the Mixcloud charts? If you have the time and commitment, then you can do it too, and here is how… With the right strategies and dedication, success is within your reach.
1. The Importance of Genre-Specific Tags and Chart Rankings
On Mixcloud, each genre has its own dedicated chart, such as Hip Hop, House, or Techno, allowing users to easily discover content in their preferred musical style. These charts are highly visible and can significantly enhance the discoverability of your uploaded show.
Top tip: When uploading a show, it’s crucial to use a primary genre tag. This tag is the key to your show’s eligibility for ranking within that specific genre’s chart. It not only boosts visibility but also aids listeners in that genre to easily discover your content, potentially increasing engagement.
2. Chart Rankings Depend on Engagement Metrics
Mixcloud’s ranking system is not fixed — it relies heavily on user engagement. Shows that collect a high number of favourites, shares, and listens (especially of significant length) are more likely to rise in the charts. The platform values how users interact with content, as this is a sign of quality and relevance.
Top tip: To increase your engagement and ranking, promote your shows beyond Mixcloud. Share them on social media, forums, and in relevant communities. Tagging any featured artists, collaborators, or guests is essential, as they are likely to share the show with their own audiences, expanding your reach and engagement. Remember that each share, favourite, or long listen boosts your chances of climbing the chart.
3. Time Sensitivity of Engagement: The 7-Day Window
The engagement metrics Mixcloud considers are most relevant during the first 7 days after you upload your show. This period is when your show has the highest chance to rank in the charts. After 7 days, engagement still matters, but the show will no longer appear in its respective genre or local chart.
Top tip: To maintain momentum during this crucial 7-day window, schedule social media posts, newsletters, and even collaborations with influencers or partners to consistently drive listeners to your show. Time your promotions so that engagement doesn’t drop too quickly after the initial upload, keeping your show relevant and visible.
4. Quality of Engagement: Longer Listens and Shares Matter Most
The Mixcloud algorithm favours deeper engagement, meaning longer listens and shares carry more weight than superficial actions like short listens or likes. The platform rewards shows that hold listeners’ attention for the entire duration, as this reflects genuine interest and quality.
Top tip: Avoid the temptation to use shady tactics like purchasing fake listens or engagement. The Mixcloud algorithm can detect artificial behaviours and may penalise your show, ultimately doing more harm than good. Instead, use Mixcloud Pro to track real-time stats on how long listeners are engaging with your show, so you can tailor future content to keep them listening for longer.
5. Global vs. Local Chart Rankings
Mixcloud differentiates between local and global charts. Within the first 7 days, your show can appear in both the local (where you’re based) and the global chart rankings. After that initial week, only the show’s highest global ranking will be visible.
Top tip: Understanding this distinction helps you manage expectations. Shows may appear to drop in rank after the first week, but that’s a natural shift as they transition to global chart rankings. Keep pushing for engagement during that crucial first week to achieve the highest possible global rank.
By focusing on strategic promotion, maintaining steady engagement during the first 7 days, and driving authentic interactions, you’ll increase your chances of climbing the Mixcloud charts and growing your audience. Remember, your potential for growth is significant and the journey is both exciting and rewarding.
It’s Not The Volume Of Followers
You don’t need hundreds of thousands of followers… you need the right followers. These are the ones who are genuinely interested in your content, engage with your shows, and share them with their networks. Quality over quantity is key, and focusing on this will lead to a more engaged and loyal audience.
Be Clear, Be Consistent
Imagery, tags and consistency
Slowly, But Surely
Keep uploading regularly and build your tribe. This means not only creating great content but also engaging with your listeners, responding to their comments, and involving them in your show’s development. A loyal and engaged community can significantly boost your show’s visibility and ranking.