10 Easy Fixes to Supercharge Your Shopify SEO Strategy (Fast!)

If you’re running a Shopify store and struggling to rank on Google, you’re not alone. Shopify is an amazing eCommerce platform, but it doesn’t automatically guarantee SEO success. The good news? With a few strategic fixes, you can start driving more organic traffic—and more sales—without spending a dime on ads.

In this guide, I’ll break down 10 easy Shopify SEO fixes that’ll make a massive difference in your rankings. Let’s go! 🚀

1. Optimize Your Shopify Title Tags & Meta Descriptions

Your title tags and meta descriptions are the first things people see on Google. If they’re not compelling (or worse, missing), you’re leaving traffic on the table.

Shopify SEO Fix:

• Go to Online Store > Preferences and make sure your homepage title is keyword-rich.
• Edit individual product & collection pages in Products > Edit SEO section.
• Keep title tags under 60 characters and meta descriptions under 160 characters.
• Use action words and add your main keyword naturally.

💡 Example of a great title tag:
“Best Organic Skincare Products – Free Shipping | YourBrand”

2. Fix Your Shopify URL Structure (No More Messy Links!)

By default, Shopify adds “/products/” and “/collections/” to URLs. You can’t remove them, but you can make your URLs cleaner.

Shopify SEO Fix:

• Avoid long, ugly URLs like:
  ❌ /products/best-winter-jacket-for-men-on-sale-now
• Keep it short & sweet:
  ✅ /products/winter-jacket
• Remove stop words like “the,” “and,” “for,” etc.

💡 Pro Tip: If you change a URL, set up a 301 redirect in Shopify to avoid broken links.

3. Speed Up Your Shopify Store (Google Loves Fast Sites!)

Google prioritizes fast-loading websites—and customers hate waiting! Shopify themes are usually fast, but bulky images and unnecessary apps can slow things down.

Shopify SEO Fix:

• Compress images using tools like TinyPNG before uploading.
• Limit apps—only keep the essential ones.
• Use Shopify’s built-in lazy loading for images.
• Enable Accelerated Mobile Pages (AMP) for mobile users.

💡 Check your speed with Google PageSpeed Insights.

4. Optimize Your Images for SEO

Images are crucial for eCommerce, but if they’re not optimized, they won’t help your SEO.

Shopify SEO Fix:

• Use descriptive file names (not IMG12345.jpg)
• Add alt text to every image (helps with Google Images & accessibility)
• Keep image sizes under 500 KB for fast loading
• Use WebP format (smaller & better than JPEG/PNG)

💡 Example of a good alt text:
“Handmade vegan leather wallet in brown – eco-friendly & stylish”

5. Improve Your Shopify Internal Linking Strategy

Internal links help Google understand your site and boost rankings for important pages. But most Shopify store owners ignore them.

Shopify SEO Fix:

• Link to related products on product pages
• Use keyword-rich anchor text (not just “click here”)
• Add FAQ pages and link them to relevant products
• Link to best-selling products from your homepage

💡 Example: If you sell running shoes, link from a blog post about “best running tips” to your running shoe collection page.

6. Fix Duplicate Content Issues (Shopify’s SEO Flaw!)

Shopify automatically creates duplicate URLs for product pages, which can confuse Google.

Shopify SEO Fix:

• Go to Online Store > Themes > Edit Code
• Add canonical tags in your theme.liquid file to tell Google which version of a page to rank.

💡 Example: Instead of indexing both
✅ /products/blue-sneakers
❌ /collections/best-sellers/products/blue-sneakers
Tell Google to focus on the main product URL.

7. Make Your Shopify Store Mobile-Friendly

More than 60% of online shopping happens on mobile, and Google ranks mobile-friendly sites higher.

Shopify SEO Fix:

• Use a mobile-responsive Shopify theme
• Make sure fonts and buttons are easy to click
• Remove pop-ups that block the whole screen
• Test your site with Google’s Mobile-Friendly Test

💡 Pro Tip: Google prioritizes mobile-first indexing—your mobile site needs to be as good (or better) than desktop!

8. Use Schema Markup to Stand Out on Google

Want your product pages to show star ratings, prices, and stock availability directly in search results? That’s what Schema Markup does.

Shopify SEO Fix:

• Use an SEO app like JSON-LD for Shopify
• Add structured data manually to your theme.liquid
• Validate your markup with Google’s Rich Results Test

💡 Example of Rich Snippets:
✅ ⭐⭐⭐⭐⭐ | $29.99 | In Stock

9. Create an SEO-Optimized Blog on Shopify

Most Shopify stores only focus on product pages, but Google loves fresh content. A blog can bring huge organic traffic and build trust.

Shopify SEO Fix:

• Start a “How-To” or “Best Of” blog series related to your niche
• Use long-tail keywords (e.g., “best running shoes for beginners”)
• Link to your products & collections naturally
• Post at least 2x per month

💡 Example Blog Post Titles:
✅ “5 Must-Have Skincare Products for Dry Skin (2024 Guide)”
✅ “The Best Vegan Sneakers for Everyday Wear”

10. Fix Broken Links & 404 Errors

Broken links = bad user experience = lower rankings. You don’t want that.

Shopify SEO Fix:

• Use tools like Google Search Console or Ahrefs to find broken links
• Set up 301 redirects in Shopify for deleted pages
• Make a custom 404 page that helps customers find what they need

💡 Pro Tip: Keep your site clean by removing out-of-stock products or redirecting them to similar items.

Final Thoughts: Shopify SEO Doesn’t Have to Be Hard!

These 10 quick fixes will help your Shopify store rank higher, load faster, and convert better—without spending a fortune. Start by fixing title tags, image SEO, and speed issues, and you’ll see a difference fast!

💡 Want to see exactly where your store stands? Run a free SEO audit on Ubersuggest to find more ways to improve your Shopify SEO today!

What’s the biggest SEO challenge you’re facing on Shopify? Drop a comment below—I’ll help you out! 👇