Cookie Policy

Effective Date: 14-Feb-2023
Last Updated: 14-Feb-2023

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, i.e., the information we collect using cookies, how that information is used, and how to manage the cookie settings.

Cookies are small text files that store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function correctly, make it more secure, provide a better user experience, understand how the website performs and analyze what works and where it needs improvement.

How do we use cookies?

As with most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function correctly, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, and providing advertisements that are relevant to you. All in all, it provides you with a better and improved user experience and helps speed up your future interactions with our website.

Types of Cookies we use

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

COOKIE DURATION DESCRIPTION
_gcl_au 3 months Provided by Google Tag Manager to experiment with the advertisement efficiency of websites using their services.
_ga 2 years The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid 1 day Installed by Google Analytics, _gid cookie stores information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data include the number of visitors, their source, and the pages they visit anonymously.
_gat_gtag_UA_157763404_1 1 minute Set by Google to distinguish users.
_ga_Y46T6L1H98 2 years This cookie is installed by Google Analytics.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

COOKIE DURATION DESCRIPTION
__utma 2 years This cookie is set by Google Analytics to distinguish users and sessions. The cookie is created when the JavaScript library executes, and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb 30 minutes Google Analytics sets this cookie to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes, and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc session The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmz 6 months Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
__utmt 10 minutes Google Analytics sets this cookie to inhibit the request rate.

Advertisement

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

COOKIE DURATION DESCRIPTION
test_cookie 15 minutes The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.

 

Manage cookie preferences

Cookie Settings

You can change your cookie preferences at any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Cookie Policy Generated By CookieYes – Cookie Policy Generator.

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Lead Generation

Many businesses prioritise digital marketing efforts to generate more leads, which are potential customers interested in their products or services. Digital marketing channels such as social media advertising, content marketing, and search engine optimisation (SEO) are often employed to attract and capture leads.

Brand Awareness

Building and enhancing brand awareness is a common goal in digital marketing. Businesses aim to increase their visibility and recognition among their target audience through strategies like social media marketing, content creation, influencer collaborations, and online advertising.

Sales and Revenue

Ultimately, the end goal for many businesses is to increase sales and revenue. Digital marketing plays a crucial role in driving online and offline sales through various channels, including e-commerce websites, social media platforms, and email marketing campaigns.

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