Is Wix Right for You?

7 Key Insights Before Choosing

If you’re in the market for a website builder and Wix has popped up on your radar, you’re not alone. With over 200 million users worldwide, it’s clear that people are loving its user-friendly approach to building websites. But before you dive headfirst into the world of Wix, let’s take a closer look. Whether you’re building your personal blog, an online store, or just want an online presence for your business, it’s important to know if Wix is the right platform for you.

In this post, we’ll explore 7 key insights that’ll help you decide if Wix is your perfect match or if you might want to swipe left and check out other options.

1. Ease of Use: Perfect for Beginners

One of the biggest selling points of Wix is how incredibly easy it is to use. If the thought of coding makes you break out in a cold sweat, then Wix will be your saving grace. Its drag-and-drop editor means you can literally click on an element—be it text, images, or buttons—and move it around your page until it looks just right.

But how user-friendly is it really? If you can use Microsoft Word or PowerPoint, then you’ll have no trouble getting to grips with Wix. You can either start from a blank page or choose from over 900 professionally designed templates, covering every industry from retail to restaurants.

Pro tip: Wix’s AI tool, called Wix ADI (Artificial Design Intelligence), can create a custom website for you in minutes. Just answer a few questions, and voilà, your new website is ready. It’s like having a mini web designer in your pocket.

But, if you’re looking for something more complex and want complete control over your site’s design elements, you might feel a little restricted by Wix’s simplicity.

2. Template Variety: Almost Too Much Choice

One of Wix’s biggest flexes is its wide variety of templates. You can find a template for nearly any niche—whether you’re an artist, photographer, startup owner, or looking to open an online store. These templates are sleek, modern, and responsive, meaning your site will look great on any device.

However, there’s a catch: once you’ve picked a template and gone live, you can’t switch to another one without starting from scratch. Yes, you heard that right! So, while it’s fun to browse through hundreds of beautiful designs, make sure you’re really happy with your choice before hitting that publish button.

Pro tip: Customise your template as much as possible. Play with fonts, colours, and layouts to make it your own. Just because someone else in your industry has used the same template doesn’t mean your site has to look identical.

3. SEO Capabilities: More Than Just Surface-Level

You might have heard rumblings in the SEO community about whether or not Wix sites are “SEO friendly”. In the past, Wix got some stick for its limited SEO features, but they’ve come a long way.

Wix has built-in SEO tools that allow you to customise meta titles, descriptions, and URLs. They’ve also added the ability to implement structured data (which helps search engines understand your content), and they make it easy to connect your site with Google Search Console.

If you’re new to SEO, Wix has a handy “SEO Wiz” that walks you through optimising your site step-by-step. It even gives you an SEO checklist and helps you set up Google Analytics. For many users, these features will be more than enough to get your site ranking on search engines.

However, if you’re an SEO pro who loves to get into the nitty-gritty of technical SEO—like custom sitemaps, advanced canonical tags, and extensive control over your URL structure—you might feel a little limited by Wix.

4. Pricing: Free Isn’t Always Free

Wix proudly advertises its free plan, which is perfect if you just want to test out the platform or need a basic website with no bells or whistles. However, if you go for the free plan, be prepared for Wix branding plastered across your site, a Wix domain (e.g., www.yoursite.wixsite.com), and limited storage. It’s not the most professional look for businesses or anyone who wants to build brand credibility.

Wix offers several premium plans, starting at around £7.50 per month for the Combo plan, which removes ads and lets you use your own domain. The pricing scales up depending on whether you need more storage, online store capabilities, or extra marketing features.

Pro tip: Wix often runs promotions offering up to 50% off their premium plans, so it’s worth keeping an eye out before upgrading.

5. eCommerce Options: A Solid Choice for Small Stores

If you’re looking to sell products or services online, Wix can absolutely do the job. With its built-in eCommerce functionality, you can sell physical products, digital downloads, or services. The platform supports multiple payment gateways, including PayPal, Stripe, and even credit card payments.

For small businesses, Wix eCommerce offers plenty of flexibility. You can easily manage product listings, track inventory, and even send automatic email notifications to customers about their orders. Plus, there are marketing features like abandoned cart recovery and coupons, helping you boost sales.

However, if you’re looking to scale your online store or need advanced features like multi-currency support, more detailed shipping options, or a vast range of payment gateways, you might outgrow Wix. Larger eCommerce platforms like Shopify or WooCommerce could be better suited for those needs.

6. Customer Support: Help Is There, But Patience May Be Required

Wix offers several options for customer support, including phone support, email, and an extensive help centre with articles and videos. The good news is that there’s a lot of self-help material, which means you might not even need to contact support to find the answer to your question.

However, some users have reported that it can take a while to get through to customer support, and if you’re based in the UK, the time difference could be a bit frustrating. Additionally, the level of support you receive may vary depending on your subscription plan. Premium users tend to get priority access, but the free plan users may have to wait a little longer.

Pro tip: If you’re looking for quick answers, the Wix help forum is also a great resource. Other users and Wix staff are active on the forum, and there’s a good chance someone has already asked your question.

7. Flexibility and Growth: Is There a Ceiling?

Wix is ideal if you’re looking to create a simple, beautiful website without hiring a developer or spending weeks learning code. But if your site grows and you start requiring more advanced features, Wix’s flexibility may start to feel limited.

For example, while Wix does allow for some customisation with apps and add-ons (more on this below), there’s only so much you can do. If your business is booming and you need things like custom databases, advanced analytics, or heavy-duty back-end functionality, you might find yourself pushing Wix to its limits.

For many people, this won’t be an issue. But if you know you’ll need a more complex website in the future, consider how far you can push Wix before you’d have to switch platforms.

Final Thoughts: Is Wix Right for You?

At the end of the day, Wix is a fantastic choice for many users—especially those who are new to website building, or don’t need advanced functionality. It’s user-friendly, offers a wide range of templates, and has solid SEO and eCommerce features.

That said, Wix isn’t for everyone. If you need more flexibility, have a fast-growing business, or want complete control over every aspect of your website, you may want to consider more robust platforms like WordPress or Shopify.

Pro tip: If you’re still on the fence, why not try out Wix for free first? You can play around with the tools, see how you like the templates, and decide if it’s a good fit before committing to a paid plan.

Still not sure? Check out this handy guide on e-commerce platforms!