Case Study: How WebKandy Transformed Virgin Active Plymouth’s Visual Identity & Member Engagement
The Challenge: Creating a Visually Engaging & High-Energy Brand Experience
Virgin Active Plymouth, a flagship health club under the renowned Virgin Active brand, already had a strong reputation—but in the highly competitive fitness industry, that alone wasn’t enough.
To truly stand out, they needed to enhance their visual identity, boost member engagement, and create a brand experience that not only attracted new members but also fostered a strong sense of community among existing ones.
That’s where WebKandy stepped in.
The Solution: WebKandy’s Design-Led Approach to Brand Enhancement
WebKandy partnered with Virgin Active Plymouth to develop a strategic, visually compelling approach that would elevate brand appeal and enhance member engagement.
1. Brand Refinement: A Fresh, Modern Identity
WebKandy conducted a thorough review of Virgin Active Plymouth’s existing branding and identified areas for refinement and modernisation. The objective? A sleek, high-energy aesthetic that reflected the club’s cutting-edge fitness experience while ensuring brand consistency across all touchpoints.
2. Visual Collateral: Transforming Every Interaction
A strong brand identity isn’t just about logos and colour schemes—it’s about creating a seamless, engaging experience for members. WebKandy developed a range of visually impactful materials, including:
✅ Posters & banners that captured the club’s energy, inclusivity, and community spirit
✅ Digital displays showcasing upcoming events, challenges, and success stories
✅ Promotional materials that reinforced Virgin Active Plymouth’s commitment to well-being, motivation, and results
3. Member Engagement: Using Design to Build a Thriving Community
WebKandy didn’t just create visuals; they helped build experiences. By integrating visually engaging campaigns and event promotions, the team successfully increased member participation in:
💥 Fitness challenges
💥 Specialised training programmes
💥 Club-wide events designed to strengthen community ties
4. Consistent Branding: A Cohesive, Recognisable Identity
From digital assets to printed materials, WebKandy ensured that every design element aligned seamlessly with Virgin Active Plymouth’s brand identity. This level of consistency reinforced brand recognition, making the club’s presence stronger and more cohesive across all platforms.
The Results: A Stunning Visual Transformation & Increased Engagement
The partnership between Virgin Active Plymouth and WebKandy delivered more than just aesthetic improvements—it led to real, measurable results:
🔥 Enhanced Visual Identity – A bold, modern, and polished look that resonated with both existing members and potential customers.
🔥 Higher Member Engagement – With visually compelling campaigns, members felt more connected to the club, leading to increased participation in challenges, classes, and special events.
🔥 More Successful Promotions – WebKandy’s design work drove higher attendance for fitness challenges, events, and programme launches.
🔥 Stronger Brand Recognition – A consistent, high-quality visual presence cemented Virgin Active Plymouth’s reputation as a leading health club in the fitness industry.
Final Thoughts: How Strategic Design Elevates Brand & Community
The collaboration between Virgin Active Plymouth and WebKandy proves that great design is about more than just aesthetics—it’s about creating an impactful brand experience.
Through bold visuals, strategic branding, and immersive engagement, Virgin Active Plymouth has not only strengthened its position in the fitness industry but also built a thriving, motivated community.
The takeaway? If you want your brand to stand out, engage, and grow, investing in top-tier design isn’t a luxury—it’s a necessity. 🚀