Schoolscapes Playground Equipment: Where Play Meets Learning
Established in 1996, Schoolscapes has been a trailblazer in designing innovative outdoor play and learning environments for schools and nurseries across the UK. In 2017, Schoolscapes partnered with WebKandy to embark on a comprehensive website redesign and develop a full-scale go-to-market marketing strategy. This case study delves into the success story, showcasing how the collaboration with WebKandy resulted in a remarkable fourfold increase in turnover.
Challenge: The Need for Digital Transformation
In 2017, Schoolscapes recognised the growing importance of a solid online presence and a strategic digital marketing approach. The challenge was to create a user-friendly website that showcased their extensive range of products and highlighted the value they brought to schools and nurseries in promoting outdoor play and learning. Additionally, it sought to expand its market reach and increase turnover through a targeted marketing strategy.
Solution: WebKandy’s Comprehensive Approach
WebKandy undertook a multifaceted approach to address Schoolscapes‘ challenges:
1. Website Redesign:
WebKandy crafted a visually appealing and intuitive website, emphasising the benefits of outdoor play products and their positive impact on children’s development. The website became a dynamic showcase of completed projects, product offerings, and valuable resources for educators.
2. SEO Optimisation:
WebKandy implemented a robust SEO strategy to improve visibility in search engine results. This ensured that when schools and nurseries were searching for playground equipment ideas, Schoolscapes appeared prominently.
3. Content Marketing:
A content-rich blog section was incorporated into the website, providing informative and engaging content related to outdoor play, learning benefits, and educational trends.
4. Social Media Engagement:
WebKandy created and managed active social media profiles for the playground company, facilitating direct engagement with schools, educators, and parents. Social media became a platform for showcasing completed projects, customer testimonials, and industry insights.
5. Email Marketing Campaigns: Targeted
email campaigns were implemented to nurture leads, share product updates, and promote special offers. This personalised approach strengthened outdoor playground designers’ relationship with their audience.
Outcome: A Fourfold Increase in Turnover
The collaboration between Schoolscapes and WebKandy resulted in transformative outcomes:
1. Online Visibility:
The redesigned website and strategic SEO efforts significantly improved online visibility, ensuring they were easily discoverable by their target audience.
2. Increased Leads and Conversions:
Engaging content, social media presence, and targeted email campaigns resulted in a steady influx of leads. The website became a conversion machine, turning leads into satisfied customers.
3. Enhanced Brand Authority:
Active engagement on social media and the informative blog positioned them as a thought leader in the industry, fostering trust and credibility.
4. Customer Retention:
The website was a valuable resource for existing customers, providing ongoing support, maintenance tips, and product updates. This approach enhanced customer satisfaction and loyalty.
The collaboration between Schoolscapes and WebKandy exemplifies the power of digital transformation when combined with a strategic marketing approach. The fourfold increase in turnover is a testament to the successful alignment of the playground designers’ goals with WebKandy’s expertise. By leveraging a user-friendly website, SEO optimisation, content marketing, social media engagement, and targeted email campaigns, Schoolscapes expanded its market reach and solidified its position as a leader in outdoor play and learning solutions for schools and nurseries across the UK. The success story of Schoolscapes stands as a shining example of how a comprehensive digital strategy can drive significant growth and impact in a niche market.
Unlock the Potential of Outdoor Play Spaces with Schoolscapes
Discover the transformative world of outdoor play spaces designed, manufactured, and brought to life across the UK by Schoolscapes. For over 27 years, Schoolscapes has been dedicated to enhancing children’s development, health, and well-being. Their commitment extends to providing imaginative, dynamic, and curriculum-linked outdoor spaces that ignite curiosity and offer challenges for children of all ages and abilities. Schoolscapes has collaborated with numerous schools and local authorities nationwide. Schoolscapes playground equipment experience is guaranteed to be both enjoyable and rewarding.