Schoolscapes is a Cornish-based company providing creative, dynamic, curriculum-rich, linked outdoor spaces that inspire curiosity and challenge for children of all ages and abilities.
Schoolscapes has been trading since 1996 and has worked with hundreds of schools nationwide.
They needed a digital marketing agency that designed and updated their website, developed an SEO strategy, created email marketing campaigns and managed their paid ads and social media channels.
In the dynamic world of digital marketing, creating a captivating online presence is crucial for businesses to thrive. Recently, our team had the exciting opportunity to collaborate with Schoolscapes, a leading playground company, to design a website and marketing materials that would showcase their innovative products and commitment to creating enriching play spaces for children.
Understanding the Brand
The first step in our design process was to immerse ourselves in Schoolscapes. We delved into their brand values, mission, and the unique features that set them apart in the playground industry. By understanding their commitment to quality, safety, and creativity, we were able to shape a design strategy that would resonate with their target audience – schools, nurseries, and local councils seeking top-notch play solutions.
User-Centric Website Design
The centrepiece of our project was the redesign of Schoolscapes’ website. We aimed to create a user-friendly interface that showcased their impressive product range and engaged visitors with a seamless and enjoyable browsing experience.
1. Intuitive Navigation
We implemented a clean and intuitive navigation system, ensuring that users could easily explore different product categories, projects, and resources. Clear calls-to-action guided visitors towards essential information, making it easy for them to learn more about Schoolscapes’ offerings.
2. Responsive Design
Recognising the importance of mobile users, we prioritised responsive design to ensure that the website looked and functioned flawlessly across various devices. This allowed Schoolscapes to reach a broader audience and maintain a consistent brand image.
3. Visual Appeal
To capture the essence of Schoolscapes’ creativity, we incorporated vibrant colours, playful imagery, and interactive elements. The design aimed to evoke a sense of excitement and imagination, aligning perfectly with the joy associated with playgrounds.
Showcasing Projects and Products
We dedicated sections of the website to showcase Schoolscapes’ completed projects and product offerings. High-quality images and detailed case studies provided a glimpse into the real-world impact of their playgrounds. At the same time, comprehensive product descriptions helped potential clients understand the features and benefits of each offering.
We incorporated interactive features like 3D models, virtual playground designs, and downloadable resources to enhance user engagement. These elements added a layer of interactivity to the website and served as valuable tools for prospective clients to envision Schoolscapes’ products in their own spaces.
Marketing Materials for Maximum Impact
In addition to the website, we developed a suite of marketing materials to support Schoolscapes’ outreach efforts. From brochures and flyers to social media graphics, each piece was designed to consistently communicate the brand’s values and offerings.
Collaborating with Schoolscapes on their website and marketing materials was a rewarding experience that allowed us to bring their vision to life. By focusing on user-centric design, vibrant visuals, and interactive elements, we created a digital presence that reflects the essence of Schoolscapes and resonates with their target audience. As the digital landscape continues to evolve, we remain committed to helping businesses like Schoolscapes thrive online, making a lasting impact on their audience.