Getting Infront Of Decision Makers
Schoolscapes are one of the leading providers of outdoor play spaces in the UK and have specialised in schools and nurseries over the past 25 years with over 17,000 playground designs and installations. Steve was at the forefront of the Schoolscapes strategy as Head of Marketing for 8 years and instrumental in increasing yearly turnover from £1.8 million to £4.3 million within 5 years.
Steve delivered a strategy that saw the websites domain authority (DA) grow to a hight of 47DA. Now, this is a really important number as Google use this to rank your relevance and quality for search terms. Most competition in the playground market average a 30DA so have to spend more in other areas to generate quality leads like pay per click and social marketing.
To develop a new website with quote building functionality allowing teachers to create their own dream playground. A full-scale digital marketing plan to increase quality leads and market share.
SEO & Content campaigns
Creating knowledgeable and informative content saw the organic traffic bounce rate drop to 11.84% (Q1 2019) from 24% (Q1 2018) which is amazing. These results show that creating great content with a well-executed CTA can really increase trust and quality leads. Getting all the on-page and off-page SEO nailed is essential.
Paid advertising campaigns
Pay-per-click (PPC) and social advertising allow marketing campaigns to span across multiple platforms and allow consumers to digest in many different was. All these tools thrown into the marketing mixing pot allow for 50 to 100 quality leads a week.
Schoolscapes were awarded for Best Digital Marketing for and incresed ROI of 350% by Cornwall Business Awards